Dr Hume F. Winzar

Contact

Education

• Doctor of Philosophy (Management and Marketing). Graduate School of Business, The University of Sydney, (October, 1994). Thesis title: "A Monte Carlo Evaluation of Conjoint Preference Simulators."
• Master of Commerce (Marketing). Bond University, (January 1994). Thesis title: "Testing Assumptions and Predictive Validity of Hybrid Conjoint Analysis."
• Master of Business Administration. The University of Queensland, (1986) Major in Marketing. Thesis Title: "Measuring Advertising Effects on Sales: The Experience of a Small Business."
• Bachelor of Business (Communications). Queensland University of Technology, (1977) Majors in Public Relations, Media, and Marketing.
• Matriculation. Brisbane Boys' College. (1974) Sciences.

Academic Experience

• 1995 to present: Senior Lecturer in Marketing, School of Business, Murdoch University, Western Australia.
• 1992 to 1995: Lecturer in Marketing, School of Commerce and Economics, Murdoch University, Western Australia. (Tenured in 1994.)
• 1990 to 1992: Senior Teaching Fellow, School of Business, Bond University. Gold Coast, Queensland.
• 1986 to 1990: Lecturer (tenured), Division of Commerce and Administration, Griffith University. Brisbane, Queensland.
• 1984 to 1986: Senior Teaching Fellow, Griffith University. Brisbane Queensland.

Research Interests

• Electronic Marketing
• Consumer Behaviour
• Measurement of consumer utility, product evaluation.
• Consumer response models.
• Effects of E-Commerce and Globalisation on SME's in Developing Economies
• Cross-cultural comparisons of Business

Teaching Experience

• Undergraduate Courses:
• • International Marketing
  • Principles of Marketing,
  • Marketing Management,
  • Consumer Behaviour,
  • Marketing Channels,
  • Promotional Strategy,
  • Business Research Methods,
  • Marketing Research,
  • Electronic Marketing
  •  
• Graduate Courses:
• • Independent Study Contracts (MBA) (Bond, Murdoch).
  • Master of Administration dissertation supervision (Griffith).
  • Doctor of Business Administration supervision (Murdoch).
  • Research Methodology (M.B.A.) (Murdoch).
  • Marketing Management (MBA) (Murdoch).
  • Biomedical Statistics (Dental College, U. of Qld.)
  • Electronic Marketing (Murdoch)

Teaching at Murdoch University

• Electronic Marketing (Master of Electronic Commerce) (C550) Trimester 2, 1998-2000; Trimester 1, 1999-2000
• Electronic Marketing (Undergraduate) (C305) Semester 2, 1996 - 1997; Summer Semester, 1998-2000; Semester 1, 1998-2000; Singapore, 1999-2000
• Consumer Behaviour (Undergraduate) (C273) 1994-1999; Singapore, 1995-1999
• Promotions Strategy and Production (Undergraduate) (C336) Semester 1, 1995-1996
• Marketing Research (Undergraduate) (C214) Semester 1, 1992; Semester 2, 1994; Singapore, June 1995-1997
• Research Methods (MBA) (C509) Trimester 1, 1993, 1995, 1997
• Marketing Management (Undergraduate) (C214) Summer School, 94/95; Singapore, February, 1995.
• Dimensions of International Marketing (Undergraduate) (C321) Semester 2, 1994
• Marketing Management (MBA) (C507) Trimester 2, 1992
• Independent Study Contract (MBA) Trimester 3, 1992, 1997, 1999
• Independent Study Contract (Undergraduate) Semester 2, 1997
• Honours supervision 1994-2001
• DBA supervision 1997-1998
• PhD co-supervision 1997-2000

Visiting Appointments

• Graduate School of Business, The University of Sydney. Commissioned to teach a unit in Consumer Behaviour to MBA Students in the '95/'96 Summer School.
• Institute of Social Sciences and Economics, Uludag University, Bursa, Turkey. Visiting Doçant (Associate Professor) in Marketing: Presenting seminars on E-Marketing to faculty and graduate students and innitiating joint research in Management and Marketing. September 2000 to February 2001, and November 2001 to January 2002

Graduate Students Supervised

• Doctorate
  • Gunawan, Sri, "Selected Antecedents of Customer Orientation of Bank Employees: An Indonesian Perspective, " Thesis presented in partial fulfilment for Doctor of Business Administration, School of Business Information Technology and Law, Murdoch University, November, 1998.
  • Mort, Gillian M.S. " Multifaceted Country-Image Impact on Behaviour Intentions for Goods and Services: A Study in the Asia-Pacific Economic Conference Region," Thesis presented in fulfilment of Doctor of Philosophy, School of Business, The University of Queensland, November, 1998. (Passed without amendment)
• Masters
  • Morley, Ray, P. "University Choice in Brisbane, Australia: Factors Influencing Attitude Formation and Behavioural Intention," Division of Commerce and Administration, Griffith University, Nathan, Queensland. Master of Administration Thesis. October, 1989.
  • Neary, Jenny. "Client Selection Factors in Choosing Professional Service Consultants," Division of Commerce and Administration, Griffith University, Nathan, Queensland. Master of Administration Thesis. October, 1989.
• Honours
  • Tanjic, Sonja "Advertising Effectiveness When Viewers May Chose Advertising Product Categories with Digital Television" School of Business, Information Technology and Law, Murdoch University. Honours Thesis, December, 2001. Forthcoming
  • O'Dea, Krista "The Effectiveness of Advertising Style in Digital Television" School of Business, Information Technology and Law, Murdoch University. Honours Thesis, December, 2000. (2A Honours)
  • Tan, Lay Fang, "The Effectiveness of Advertising Presented in One's Home Language" School of Business, Information Technology and Law, Murdoch University. Honours Thesis, December, 2000. (2A Honours)
  • Leo, Alvin "Measuring the Attractiveness of International Universities Amongst Higher Education Prospects in Singapore"School of Business, Information Technology and Law, Murdoch University. Honours Thesis, December, 2000. (2A Honours)
  • Schweda, Anika, "Advertising Creatives and the Utility of Qualitative Research Information Presentation Formats" School of Business, Information Technology and Law, Murdoch University. Honours Thesis, December, 1999. (First Class Honours)
  • Savik, Preben, "Information Overload: An Examination of the Effects of Varying Amounts of Information on the World Wide Web to Consumer Purchase Decisions " School of Business, Information Technology and Law, Murdoch University. Honours Thesis, December, 1998. (First Class Honours)
  • Goldsmith, Phoebe, "Web Site Design Effects on Consumer Evaluations of Retailer and Product Quality " School of Business Information Technology and Law, Murdoch University. Honours Thesis, November, 1998. (2A Honours)
  • Ho, Wern Pei (Carol-Anne) "Print or the Web? The Promotional Effectiveness of Competing Media " School of Business Information Technology and Law, Murdoch University. Honours Thesis, November, 1997. (2A Honours)
  • Mitussis, D.P. "Customised Television Advertising" School of Economics and Commerce, Murdoch University. Honours Thesis, November, 1995. (First Class Honours)
  • Sum, C.F. "The Effects of Personal Values on Deontological Evaluation Processes: A Test of the Hunt and Vitell Model" School of Economics and Commerce, Murdoch University. Honours Thesis, June 1995. (First Class Honours)
  • Bellman, S. "Cultural Values and Consumer Behaviour: A Cross-Cultural Comparison of Values-Attitudes-Behaviour Hierarchies" School of Economics and Commerce, Murdoch University. Honours Thesis, November 1994. (First Class Honours)
• Independent Research Projects
  • Issa, Tomayess, "Online Shopping and Human Factors" School of BITL, Murdoch University. (Independent Research Project- C612 in Master of Science in Telecommunication Management) November 1999.
  • Smith, Julie "An Evaluation of the application of 'Social Marketing' - The Western Australian Public Sector Standards in Human Resource Management" School of Business, Murdoch University. (Independent Study Contract for 5 points credit towards MBA) November 1997.
  • Malaga, M.J. "Perceptions of Management Commitment and their Effect on Employee Satisfaction" School of Economics and Commerce, Murdoch University. (Independent Study Contract for 5 points credit towards MBA) December 1992.
  • McVeigh, J. and Foster, G., "Operationalization and Pilot study of Measures of Temporal Change in Buyers Expectations and Regret." School of Business, Bond University. (Independant Study Module (ISM) in Marketing Research for credit toward MBA) November, 1991.

Short Courses and Other Teaching

• Writing HTML for WEB Page design: A short course for Marketing professionals. Presented by Dr Hume Winzar, Murdoch University, September 18-19, 1996.
• Applied Structural Equation Modelling using AMOS: A two-day workshop for researchers in marketing and the social sciences. Presented by Dr Hume Winzar at Deakin University, Geelong. October 1-2, 1996.
• Strategic Marketing Planning: A 14 day workshop and seminar series for a delegation of the Trade and Investment Planning Unit of Western Samoa. Designed and delivered by Dr Hume Winzar with assistance from the Business School, Murdoch University, and the WA Department of Commerce and Trade. The programme was sponsored by AusAide through the Engineering Consulting arm of the Snowy Mountains Electricity Commission (SMEC), April 3-18, 1997.
• An Introduction to Structural Equation Modelling using AMOS: A one-day workshop for faculty and graduate students. Presented by Dr Hume Winzar at Murdoch University, Perth, Western Australia. August 25, 2000.
• Statistics Refresher and Introduction to Structural Equation Modelling: A one-day workshop for faculty and graduate students. Presented by Dr Hume Winzar and Tonia Girardi at Murdoch University. July 11, 2000.
• Marketing Research on the Internet: Online Resources and Survey Techniques: A series of lectures and seminars for PhD and faculty members, School of Social Sciences and Economics, Uludag Üniversitesi, Bursa, Turkey. November-December 2000.
• Winzar, Hume, (2000) "Doing Business on the Internet: A Two-Hour Seminar for Business Professionals" Uludag Üniversitesi

Recent Teaching Contributions

I am coordinating a new stream of study for undergraduates and Masters students in Electronic Marketing, including multimedia presentation and training software and WEB publishing. For the course outline, and some examples of students' work, see my home page at: http://wwwbusiness.murdoch.edu.au/winzar/

Marketing faculty at Murdoch University are collaborating in the assembly of a suite of electronic lectures and lecture notes using the Microsoft PowerPoint software package. I have contributed, along with my colleagues, on materials for the following units:

• Research Methodology (C509)
• Marketing Management (C214)
• Marketing Research (C241)
• Dimensions of International Marketing (C321)
• Consumer Behaviour (C273)

Industry Experience

• 1982 to 1984 Account Executive, Market Facts (Marketing Research Consultancy) Brisbane.
• 1980 to 1982 Product Manager, Myers Taylor Engineering, Brisbane.
• 1978 to 1980 Account Executive, Intermedia Public Relations, Brisbane.
• 1977 to 1978 Bank Officer, ANZ Banking Group, Brisbane.
• 1976 to 1977 Instructor, Australian Outward Bound Foundation, A.C.T.

Refereed Journal Publications

• Winzar, H.F., (1990), "Measuring Advertising Effects on Sales: An Application of Econometric Time Series Analysis," Australian Marketing Researcher Vol.12. No.1. (February).
• Winzar, H.F., (1992), "Addressing Some Puzzles in Conjoint Analysis," Australian Marketing Researcher Vol.14. No.1. (August). pp. 54­67
• Winzar, H.F., (1992), "Product Classifications and Marketing Strategy," Journal of Marketing Management. (U.K.) Vol.8. No.3. (July) pp. 259-268.
• Winzar, H.F., Pidcock, P.J., and Johnson, L.W. (1993), "Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes," Journal of Travel & Tourism Marketing (U.S.A.). Vol.2.No.1. pp.53-68.
• Booth, Peter and Hume Winzar, (1993), "Personality Biases of Accounting Students: Some Implications for Learning Style Preferences," Accounting and Finance, Vol.33. No.2. (November) pp.109-120.
• Winzar, H.F. and Morley, R., (1994), "Attitudinal and Environmental Influences on Preferences for Undergraduate Business Courses," Journal of Marketing for Higher Education. (U.S.A.) Vol.5. No.1. pp.49-69.
• Winzar, Hume F. and Lester W. Johnson, (1997), "An Empirical Test of a Hybrid Conjoint Assumption," Australian Journal of Marketing Research Vol.5. No.2. (July) pp.25-38.
• Winzar, Hume F., (1999), "There's No Such Thing as an E-Business" Guest "Internet" Editorial Journal of Marketing Practice: Applied Marketing Science. Vol.5. No.3. WWW: http://www.mcb.co.uk/portfolio/nac/jmpams53/edit.htm (Last accessed 12 March, 2000)
• Winzar, Hume F. and Lester W. Johnson, (1999), "A Multinomial Probit Conjoint Preference Simulator Incorporating Varying Importance Weights," Australian Marketing Journal Vol.7. No.2. pp.49-57.
• Ward, S., C. Pearson, L. Entrekin and H. Winzar (1999) "The The Fit Between Cultural Values and Countries: Is There Evidence of Globalization, Nationalism or Crossvergence?" International Journal of Management Vol.16 No.4. (December)
• Pearson, C., J. Krasnostein, L. Entrekin and H. Winzar (2000) "The Impact of Government Regulations on Managerial Values: Evidence from Hong Kong and Singapore," International Journal of Management Vol.17 No.1. (March)

Book Chapters

• "The Australian and New Zealand Demographic Environments" Chapter Two in Lawson, Tidwell, Rainbird, Louden and DellaBitta (1995) Consumer Behaviour: Australasian Edition, Sydney: McGraw Hill.

Published Proceedings

• Winzar, H.F. and Booth, P., (1988) "Are Marketing Students Different? Personality Profiles and the Selection of Marketing Majors," Proceedings of the Inaugural National Marketing Educators' Conference, Griffith University, Brisbane. September 1­2.
• Winzar, H.F. and McGuire, L., (1988) "Critical Issues in Teaching Marketing Research," Proceedings of the Market Research Society of Australia 17th National Conference, Conrad International Hotel, Gold Coast. October 2­7.
• Winzar, H.F. and Duncan, K., (1992) "Dichotomous Responses in Conjoint Analysis," Sixth New Zealand Marketing Educators' Conference, University of Otago, Dunedin, New Zealand, November 17-19.
• Lawson, R. and Winzar, H., (1994) "Social Class and Consumer Behaviour in Australia and New Zealand," Seventh New Zealand Marketing Educators' Conference, University of Waikato, Waikato, New Zealand, November 21-25.
• Sum, C.F. and Winzar, H.F., (1995) "Developing a Measure of Deontological Evaluation for Cross-Cultural Ethics Research: a Pilot Study" Asia-Pacific International Business Conference, Perth, (July).
• Mayal, Peter D. and Winzar, Hume F., (1995) "Measuring the Adherence of Corporate Loan Officers to Bank Lending Guidelines: An Australian Study," Proceedings of the Third Management Control Systems Association Symposium, Imperial College, London (July 3-5).
• Sum, Carmen F. and Winzar, Hume F., and Lanny Entrekin, (1996) "Measuring the Linkage Between Personal Values and Ethical Evaluations: A Cross-Cultural Comparison," Southern Marketing: Theory and Applications Vol 2 , Proceedings of the 1996 Australian Marketing Educators' Conference, Christopher Riquier and Byron Sharp (Eds.) Marketing Science Centre, University of South Australia, Adelaide (February) pp. 300-312.
• Winzar, Hume and Mitussis, Darryn., (1996) "Consumer Values and Attitudes as Predictors of the Success of New Television Technology," Southern Marketing: Theory and Applications Vol 2 , Proceedings of the 1996 Australian Marketing Educators' Conference, Christopher Riquier and Byron Sharp (Eds.) Marketing Science Centre, University of South Australia, Adelaide (February) pp. 671-672.
• Winzar, Hume and Johnson, Lester W., (1996) "A Variance Based Preference Rule for Conjoint Analysis Market Share Prediction," Southern Marketing: Theory and Applications Vol 2 , Proceedings of the 1996 Australian Marketing Educators' Conference, Christopher Riquier and Byron Sharp (Eds.) Marketing Science Centre, University of South Australia, Adelaide (February) pp. 673-675.
• Winzar, H.F., (1997) "Images of Financial Institutions: A Western Australian Case Study," Asia Pacific Advances in Consumer Research Vol 2: Proceedings of the Second Asia Pacific Conference of the Association for Consumer Research, Ron Groves and Russel Belk (Eds.) Edith Cowan University, Perth, Western Australia. (12-13 July 1996) Association for Consumer Research. p. 40.
• Soutar, G., Winzar, H.F. and Johnson, L.W. (1997) "The Relationship Between Recreation and Wellbeing," Asia Pacific Advances in Consumer Research Vol 2: Proceedings of the Second Asia Pacific Conference of the Association for Consumer Research, Ron Groves and Russel Belk (Eds.) Edith Cowan University, Perth, Western Australia. (12-13 July) Association for Consumer Research. p. 107.
• Mort, G., Winzar, H.F. and Han, C. M. (1997) "Image of Country Influences on Preferences for Goods and Services," Asia Pacific Advances in Consumer Research Vol 2: Proceedings of the Second Asia Pacific Conference of the Association for Consumer Research, Ron Groves and Russel Belk (Eds.) Edith Cowan University, Perth, Western Australia. (12-13 July 1996) Association for Consumer Research. p. 134.
• Jefferies, S. and Winzar, H.F. (1998) "Marketing Education Sevices in a Virtual World: Challenges and Opportunities, " Proceedings of EdTech'98 : the Biennial Conference of the Australian Society for Educational Technology, Perth, Western Australia, 5-8 July 1998. pp. 234-235. WWW: http://cleo.murdoch.edu.au/ aset/ confs/ edtech98/ pubs/ articles/ j/ jefferies.html (Last accessed 12 March, 2000)
• Low, Jason, David Holloway and Hume Winzar (1998) "Firm-Specific Characteristics of Australian Listed Companies that Voluntarily Adopted AAS 18 'Accounting for Goodwill'," Proceedings of the Accounting Association of Australia and New Zealand (AAANZ) Conference, School of Accounting University of South Australia, Adelaide, South Australia (5-8 July).
• Winzar, Hume and Ho Wern Pei, (1998) "Comparing the Effects of Web and Print media on Brand Attitude, Emotional Response and Behavioiural Intention," Proceedings of the first Australia-New Zealand Marketing Academy (ANZMAC-98) Conference, Dunedin, New Zealand, 29 November 3 December 1998.
• Sullivan-Mort, Gillian, Hume Winzar and C. Min Han (2001) "International Services Marketing: A Country Image MOdel and Cross National Empirical Test" Proceedings of the American Marketing Association Summer Educators' Conference.(August) Forthcoming
• Winzar, Hume and Preben Savik (2002) "Measuring Information Overload on the World Wide Web" Proceedings of the American Marketing Association Winter Educators' Conference, Hyatt Regency Austin, Austin, Texas. (22-25 February) Forthcoming

Conference Papers

• Winzar, H.F., (1988) "Personality Type and Students' Approaches to Learning in Undergraduate Business and Commerce Majors," Australian & New Zealand Association of Management Educators (ANZAME) Conference & Symposia, University of Western Australia.
• Winzar, H.F., (1989) "Measuring Advertising Effects on Sales," Australian & New Zealand Association of Management Educators (ANZAME) Conference & Symposia, University of Western Australia.
• Winzar, H.F. and Morley, R., (1989) "Attitudinal and Environmental Influences on Preferences for Commerce and Management Courses Amongst Matriculation Students: An Application of Fishbein's Extended Multi­Attribute Model," Australian New Zealand Association of Management Educators' (ANZAME) Conference, University of Auckland.
• Winzar, H.F. (1989) "The Product Life Cycle and Modelling New Product Growth: The Myth of the Rise to Maturity." Marketing Educators' Conference, Launceston.
• Johnson, L.W. and Winzar, H.F. (1991) "A Segmentation Model of Shopping Centre Patronage," Australian New Zealand Association of Management Educators' (ANZAME) Conference, Adelaide.
• Winzar, H.F., Pidcock, P.J. and Karunaratna, A. (1991) "Construct Validity of Conjoint Analysis and Self Explicated Measures of Consumer Utility," Marketing Educators' Conference, Adelaide.
• Ellis, R.S. and Winzar, H.F. (1992) "The Role of Buyer's Remorse in Customer Satisfaction," National Marketing Educators' Conference, Edith Cowan University, Perth, February.
• Walker, M., Winzar, H.W. and Johnson, L.W. (1991) "Modelling Perceptions of Business Degrees," Australian New Zealand Association of Management Educators' ANZAME conference, Bond University, December.
• Winzar, H.F. and Johnson, L.W. (1991) "Testing Convergent Validity of Self­Explicated and Conjoint Measures of Multiattribute Utility," Australian New Zealand Association of Management Educators' (ANZAME) conference, Bond University, December.
• Winzar, H.F., Pidcock P.J. and Johnson, L.W. (1991) "Using Perceptions to Model Pleasure Travel Choice," Australian New Zealand Association of Management Educators' (ANZAME) conference, Bond University, December.
• Winzar, H.F., Pidcock, P.J. and Johnson, L.W. (1992) "Modelling Trans­Continental Tourism Travel: A Multiattribute Perceptions Approach," National Marketing Educators' Conference, Edith Cowan University, Perth, February.
• Winzar, H.F. and Johnson, L.W. (1992) "Testing Convergent Validity of Self-Explicated and Conjoint Measures of Consumer Utility," TIMS Marketing Science Conference, London Business School, London, July.
• Winzar, H.F. and K. Duncan (1992) "Dichotomous Responses in Conjoint Analysis," Sixth New Zealand Marketing Educators' Conference, University of Otago, Dunedin, N.Z. (November)
• Duncan, K., McNamarra, R. and Winzar, H.F. (1992) "Factors Affecting Corporate Control," Fourth Asian Pacific Conference on International Accounting Issues, University of Otago, Dunedin, New Zealand, November 22-25.
• Duncan, K., McNamarra, R. and Winzar, H.F. (1993) "Factors Affecting Corporate Control: A Conjoint Analysis," Accounting Association of Australia and New Zealand Conference, University of the Northern Territory, July 12-16.
• Mayall, P. D. and Winzar, H.F. (1993) "Inter-Bank Comparison of Criteria Affecting Loan Assessment," Australian Finance Educators' Conference, The University of New South Wales (December)
• Winzar, H.F. and Johnson, L.W. (1994) "Evaluation of Conjoint Preference Simulators," TIMS Marketing Science Conference, Karl Eller Graduate School of Management, University of Arizona, Tucson, Arizona, U.S.A., March 17-20.
• Winzar, H.F. and Johnson, L.W. (1995) "Incorporating Individual Differences in a Multinomial Probit Conjoint Preferrences Simulator," INFORMS Marketing Science Conference, Australian Graduate School of Management, Sydney, NSW, July 2-5.
• Winzar, H.F. (1996) "Applications and Implications of the WEB for Marketing," Virtual Informational Digital (VID) Multidisciplinary Workshop, Murdoch University, 10 October.

Consortia and Meetings Presentations

• Winzar, H.F. (1991) "Conjoint Analysis: A Topical Research Tool," presented to the Queensland Marketing Educators' Seminar Series, (April) University of Queensland.
• Winzar, H.F. (1991) "Directions for PhD Research," presented at ANZDOC 91 the Australian and New Zealand Marketing Doctoral Consortium, (March) Bond University.
• Winzar, H.F. (1992) "Testing Predictive Validity of Conjoint Choice Simulators: Building a Model," PhD Colloquium, (August) Murdoch University.
• Winzar, H.F. (1992) "Testing Predictive Validity of Conjoint Choice Simulators: measurement issues," presented at ANZDOC 92: the Australian and New Zealand Marketing Doctoral Consortium, (November) University of Otago, New Zealand.
• Winzar, H.F. (1993) "Predictive Validity of Conjoint Choice Simulators: A Research Design," Commerce School Seminar Series, Murdoch University, April 30.
• Winzar, H.F. (1993) "Validity Issues in Conjoint Choice Simulators," Marketing Seminar Series, Australian Graduate School of Management, University of New South Wales, May 6.
• Mayall, P. and Winzar, H.F. (1993) "Loan Officer Loan Assessment: A Conjoint Analysis," Commerce Faculty Seminar Series, Murdoch University, August 6.
• Winzar, H.F. (1994) "A Monte-Carlo Simulation of Conjoint Choice Simulators," Australia New Zealand PhD Colloquium in Marketing, The University of Sydney, February.
• Winzar, H.F. (1994) "Critical review of Winzar, Pidcock and Johnson (1993): Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes," Seminar presented to faculty and graduate students, School of Business, University of Nevada, Las Vegas. March 17.
• Winzar, H.F. (1994) "An Individual-Level Multinomial Probit Preference Simulator," Seminar presented at the Graduate School of Business, The University of Sydney. October 27.
• Winzar, H.F. (1995) "Buyers' Regret: Conceptual and Measurement Issues," Seminar presented to faculty of the School of Economics and Commerce, Murdoch University. March 15.
• Winzar, H.F. (1995) "Conjoint Preference Simulators: Underlying Assumptions and Directions for Research," Seminar presented to faculty of the School of Economics and Commerce, Murdoch University. April 3.
• Winzar, H.F., Entrekin, L., and Sum, C.F., (1996) "Personal Values and the Perception of Ethical Problems: Conceptual Framework and a Preliminary Study," Seminar presented to the faculty of the School of Business, National University of Singapore. April 12.
• Mort, G. and Winzar, H.F. (1996) "Using a Path Analytic Approach to Measure Image of Country Influences on Preferences for Goods and Services," Seminar presented to the faculty of the Bowater School of Management and Marketing, Deakin University (Burwood) October 1.
• Winzar, H.F., (1997) "Doing Business on the Internet: Trends and Practicalities," Public Seminar presented at Kolej Damansara Utama (KDU) Kuala Lumpur, Malaysia (27 February).
• Winzar, H.F. and Gunawan, S. (1997) "Effects of Involvement, Perceived Risk, Satisfaction & Perceived Brand Differentiation on Brand Loyalty" Seminar presented to the Business School faculty, Bond University (5 June)
• Winzar, Hume, (1998) "The Effects of the World Wide Web on Regional Business and Education Providers" Seminar presented to the faculty of the Curtin University Division of VET and the Western Australia School of Mines, Kalgoorlie, (26 October).
• Mort, Gillian, and Hume Winzar, (1999) "Care and Feeding of your Epistimology" Seminar presented to the PhD students the School of Business, The University of Queensland, Brisbane, (25 June).
• Winzar, Hume, (2000), "Too Much of a Good Thing: Information Overload on the World Wide Web" Research presentation to the faculty of the Graduate School of Business, The University of Queensland (13 September)
• Winzar, Hume and Preben Savik (2000), "Too Many Options or Too Much About the Options?" Exploring Information Overload on the World Wide Web Seminar presented to the School of Marketing, University of Cardiff, Wales. (25 September)
• Winzar, Hume, (2000) "Doing Business on the Internet: Opportunities for Regional Business in Turkey" Keynote Lecture at the Anniversary Celebrations at Balikesir Üniversitesi, Turkey. (8 November)
• Winzar, Hume, (2001) Using an Online Discussion Forum: Strategies for Enhanced Student Learning with E-mail and Threaded Discussion Lists. Teaching Seminar presented to Graduate School of Management, The University of Adelaide, (6 September)
• Winzar, Hume, (2001) Managing an Asynchronous Learning Forum as Part of On-Campus Teaching. Teaching Seminar presented to School of Business, The University of The Sunshine Coast, (28 September)

Working and Discussion Papers

• Walker, M., Winzar, H.F. and Johnson, L.W. (1991) "Modelling Perceptions of Business Degrees," Working Paper series in the Key Centre in Strategic Management, Queensland University of Technology.
• Winzar, Hume F. and Lester W. Johnson (1993) "Hybrid Conjoint Analysis: A Test of Assumptions and Predictive Validity," Working Paper No. 93-02, Graduate School of Business, The University of Sydney, (May).
• Winzar, Hume F. and Lester W. Johnson (1994) "Threshold Adjustments to the Maximum Utility Rule in Conjoint Choice Simulation" Working Paper No. 94-01, Graduate School of Business, The University of Sydney, (March).
• Winzar, Hume F. and Lester W. Johnson (1994) "An Individual-Level Multinomial Probit Conjoint Choice Simulator," Working Paper No. 94-02, Graduate School of Business, The University of Sydney, (March).

Commissioned Industry Reports

• K.A.Y. Research Services, (1990) "Manufacturing Industry: Opportunity Identification and Performance Evaluation report for the Gold Coast / Albert Region," Gold Coast Albert Regional Development Committee, Palm Beach, Qld. (Winzar was principal data analyst.)
• Johnson, L.W., Winzar, H.F., McTavish, R. and Ryder, P. (1991) "Distance Education Technology Alternatives," Report to the Queensland Distance Education College.
• Walker, M., Winzar, H.F. and Johnson, L.W. (1991) "Business Schools Enrollment Criteria: A comparison of preferences for alternative offerings amongst matriculating students, first-year students and school guidance officers," Research report to the faculty of the School of Business, Queensland University of Technology.
• Winzar, H.F. and L.W. Johnson (1991) "Price/Package Modeller: a Market Share Prediction Tool for Branded Laundry Detergents," Software Application prepared for Colgate Palmolive Australia.
• Market Equity, (1993) "Developing a Package for the 45+ Market," A Report prepared for Home Building Society. (Winzar was principal data analyst.)
• Winzar, H.F. (1995) "The Association Between Regional Demographics and the Demand for Domestic Gas Consumption," A report prepared for AlintaGas. (July)
• Chu-ling, Lyndon, Aida Faumui and Hume Winzar (1997) "Stategies for Encouraging Investment in Western Samoa" A report by and for the Trade and Investment Planning Unit (TIPU) of Western Samoa. Sponsored by AusAide through the Engineering Consulting arm of the Snowy Mountains Electricity Commission (SMEC) (April)

Other Publications

• Winzar, H.F. (1986) "Statistical Data Analysis Using the SAS System," Activities Guide for Research Methods Students, Division of Commerce and Administration, Griffith University.
• Winzar, H.F. and L.W. Johnson (1992) "Product Planner," Software Application Demonstration for students to test the effects of product design and price changes on market share.

Research Grants

• Bennet, T., Craik, J., Finnane, M., Bulbeck, C. and Winzar, H. (1989) An Australian Museum Visitor Study: The Public uses of History Museums and Heritage Sites. (ARC grant to School of Humanities, Griffith University, $15,000).
• Bennet, T., Craik, J., Finnane, M., Bulbeck, C. and Winzar, H. (1989) Australian Museum Visitors: A Pilot Study of uses of History Museums and Heritage Sites. (Griffith University Research Grant, $2,500).
• Winzar, H.F. and Smith, M. (1995), A Time Series Analysis of Accounting Policy Changes. (Murdoch University Special Research Grant, $7650).
• Pearson, C., J. Krasnostein, L. Entrekin, S. Debowski, T. Geradi, S. Ward, and H. Winzar (1999) Ongoing crosscultural investigation of managerial styles and cultural values. (Small ARC Grant. $7,000.)

Recent School Research Grants

• Pearson, C., H. Winzar and T. Girardi (2000) Structural properties of cross-cultural measures of managerial values. $5000.
• Pearson, C., J. Krasnostein, L. Entrekin, H. Winzar and S. Cornish-Ward (1998) Ongoing crosscultural investigation of managerial styles and cultural values. $15,000.
• Armstrong, R.W. and Winzar, H.F. (1996) The Impact of Culture and Ethical Perceptions at Critical Points in the International Negotiation Process. $2000.
• Sum, C.F., H.F. Winzar and L. Entrekin, (1995) A Cross-cultural Comparison of Ethical Perceptions $500
• Louden, D.L., A.J. Della Bitta, R.W. Lawson, H.F. Winzar and P. Rainbird, (1995) "Consumer Behaviour: Concepts and Applications," McGraw-Hill. Research Assistance for library and data gathering, $1500
• Winzar, H.F. and Ellis, R.S. (1994)"Buyer's Remorse: Operationalisation and Measurement Issues." Research Assistance for library and data gathering, $2500

Public and Professional Service in 2000-2001

• Occasional reviewer for The Journal of the Australian Marketing Research Society.
• Reviewer for proposed text: Internet Marketing: Assumptions, Practices and Issues for Pearson Education Australia
• Public lectures on the "Effects of E-Commerce on Developing Economies: Implications and Opportunities" presented in Singapore, Malaysia and Turkey.
• Presenting public seminars on the Implications of the Internet on behalf of the Murdoch University Alumni and the School of Business in Kuala Lumpur, Singapore, Perth, Geraldton, Albany